NEW COLOR OF MONEY
Senior designer. Brand manager.
The U.S. Treasury Department and the Bureau of Engraving & Printing added color and other security features to counteract counterfeiting of bills. As a Senior Designer at Burson-Marsteller, I was responsible for visually executing the New Color of Money: Safer. Smarter. More Secure. campaign that served to educate global banking systems and the general public on the impending changes.
Inspired by the branding system developed by Landor, this extensive project included designing all brand identity. It was a most ambitious undertaking, which ultimately garnered our agency PRWeek's Global Campaign of the Year.