THE LALLY SCHOOL AT RENSSELAER
Brand identity. Art direction.
One of the world’s most renowned technological research universities, Rensselaer Polytechnic Institute, wanted to distinguish the brand for their Lally School of Management & Technology, while preserving its visual relationship to Rensselaer.
A bright and bold color palette was balanced with high-contrast imagery that became an extension of the design.
I was thrilled to have the Lally School as my first solo, on-location art direction assignment. Incorporating wit and levity into their newly-branded advertising campaign established The Lally School as smart and modern, yet approachable and accessible.