STANDARD
Art director. Graphic designer.
Quarterly publication, Standard, for the Alexandria, VA-based
National Association of State Boards of Education (NASBE).
The redesign.
My freelance relationship with NASBE began in 2003 with work on their annual reports and their quarterly publication, Standard. The issues were initially a 2/color design, moving to 4/color a few years later, and then in 2015 I began work on a more polished and contemporary look and feel for the publication.
I started with an updated color selection of vivid hues of NASBE's existing darker corporate palette.
Negative becomes positive.
To improve readability I opted for more negative space in the outside margins, allowing the same amount of content and data of this graph- and chart-heavy business journal to feel lighter and not so overwhelming.
​
The simplicity of the new layout was not only well-received by the client and subscribers, but lent itself to a more efficient and uncluttered workflow during the design process.
