Art direction. Graphic design.
Quarterly publication, Standard, for the Alexandria, VA-based National Association of State Boards of Education (NASBE).
My freelance relationship with NASBE began in 2003 with work on their annual reports and the Standard. The issues were initially a flat 2/color design. A few years later, we moved to 4/color, and then in 2015 it was time for a major overhaul and I began work on a polished and contemporary look and feel for the publication.
I started with an updated color selection of more modern hues of NASBE's existing dark corporate palette.
Negative becomes positive.
To improve readability, I opted for a narrow and contemporary font family for the long article titles and nixed the 3-column format for a tighter 2-column design. This created more negative space in the outside margins, allowing the same amount of content and data of this graph- and chart-heavy business journal to feel lighter and not so overwhelming.
The simplicity of the new layout was not only well-received by the client and subscribers, but lends itself to a more efficient and uncluttered workflow during the design process.